An idea that waited for the technology
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Then · Eco Urban Timber
Reclaimed urban lumber
When a city tree came down, it usually went to the landfill or the wood chipper. We milled it into lumber instead, rescuing material others treated as waste.
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Then · Ahead of its time
Every board, linked to its tree
We developed methods to tie a felled city tree to the finished products made from it. Customers could scan a QR code to see where the wood came from, and the people who loved the tree could tell its story. We pitched it at a Wisconsin tech development hackathon, but the technology wasn't yet ready to scale the idea.
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Now · EUT
The vision, now buildable
Technology has caught up. EUT is now developing that original idea: tying products directly to their source materials and the stories behind them, with a simple click. Our first venture, Quelve, applies the same instinct to learning.
The through-line: overlooked value, patiently reclaimed.
